AIA eOculus: In the News

April 30, 2014

BY: Linda G. Miller - Contributing Editior

Dial citizenM for Midtown Hotel

The first citizenM hotel in the U.S. recently opened at Broadway and 50th Street in Times Square. The Dutch mini-hotel chain specializes in what it calls “affordable luxury,” and is geared towards tech-savvy travelers. Amsterdam-based Concrete is responsible for the company’s architecture, interior design, and brand development. The new 21-story, 80,000-square-foot, 230-room citizenM New York is a collaboration between Concrete and executive architect Montroy Andersen DeMarco (MADGI). The project features a double-height lobby and living room area on the ground floor, and a rooftop bar and terrace. Guest rooms on floors two through 19 are approximately 170 square feet and filled with an oversized 6’8' x 7’8' bed, a shower and toilet pod; the sink is outside the pod and incorporated into the refrigerator unit. The same guest-room module is used in all of the citizenM hotels. In Europe, the modules are prefabricated at citizenM’s own factory. MADGI visited several U.S. modular factories to review the possibility of constructing the New York hotel the same way, but it was deemed unfeasible due to the height of the building, so it will be built using a concrete structural system.