Daniel Montroy is profiled in the Mann Report

January 14, 2015

BY: Mann Report

In the New York City commercial real estate universe, increasing revenues, occupancy and value of properties is the name of the game. The city's leading real estate players, from CBRE to Colliers, George Comfort & Sons. Atlas Capital and Walter & Samuels rely on Daniel Montroy, AlA of Montroy Andersen DeMarco Architects (MADGI), to achieve these goals.

Montroy is a Founding Principal of MADGI, a full-service architectural firm established in 1990. The firm, co-managed by Montroy and his three partners. employs 40 architects, interior designers and support staff. MADGI serves clients in the commercial, multi-family, hospitality and retail industries. Commercial real estate, however, remains Montroy's favorite market and the focus of his Landlord Services Studio.

"Real estate is a complex business," he says. "Designing office facilities requires understanding of market positioning, technology, budgets,and aesthetic and workplace organization preferences of varying businesses, from high-tern companies to conservative law firms. An architect's role is to incorporate these factors into economical, well-designed programs that maximize property owners' revenues."

Montroy considers pre-built offices and property repositionings to be among the toughest design assignments. "These projects call for much more than design abilities," he says. "The designer has to think like a leasing agent and asset manager and suggest the most beneficial solutions to the landlord - the best use of the budget. the most promising tenant segment to target, the upgrades that will increase rent rolls."

Montroy has mastered the art of designing pre-built offices that are attractive to tenants. "We always offer tenants exceptional architectural quality that alleviates fears of sub-par design. But our ultimate responsibility is to support leasing teams by correctly positioning spaces for the market," he says.

To date, MADGI has designed over five million square feet of pre-built and build-to-suit offIces in Manhattan. Montroy often assists owners of older properties. "In many cases, we help landlords upgrade properties from Class B to B+ and A by updating the infrastructure, modernizing the design and attracting new tenants: he explains.

Landlords recognize that Montroy is a skilled fighter for their bottom line. "We interviewed four prominent architectural firms when planning upgrades to 180 Madison Avenue. Dan Montroy and his colleagues were spot-on in their proposed scope of renovations. It was obvious MADGI was the team we were looking for," said a member of the CBRE leasing group.

CBRE, which manages the 24-story, 280,000-square-foot office tower for Prudential Real Estate Investors, was looking for a way to market smaller spaces. Because of proximity to Silicon Alley, Montroy proposed upgrades that would attract high-tech firms: a lobby renovation. infrastructure upgrades and well-designed pre-built offices. The program was very successful and new technology tenants, including Rubicon Project and Global Investment Renewable, moved into spaces designed by MADGl.

In another example, MADGI developed a repositioning program for Colliers International's 193,000-square-foot 655 Madison Avenue. The landlord saw an opportunity to increase revenues by upgrading the property. MADGI devised a plan that included pre-built offices. infrastructure improvements, new terraces and large windows with views of Central Park. The firm designed attractive. flexible pre-built offices to suit new full floor tenants. As a result, 655 Madison has quickly increased occupancy.

Daniel Montroy
Montroy Andersen DeMarco
99 Madison Avenue, 14th Floor
New York. NY 10016
Tel: 212-481-5900